“because there’s lots of living left to do…”
Healthy Aging® Month is an annual observance month designed to focus national attention on the positive aspects of growing older.
The main objective of Healthy Aging® Month is to encourage local level Healthy Aging® events that promote taking personal responsibility for one’s health… be it physically, socially, mentally or financially.
Why Healthy Aging?
According to Worthington, “We saw a need to draw attention to the myths of aging, to shout out ‘Hey, it’s not too late to take control of your health, it’s never too late to get started on something new.’ Why not think about the positive aspects of aging instead of the stereotypes and the negative aspects?” She says she chose September as a time when many people think about getting started on new tasks after the summer. Drawing on the “back to school” urge embedded in everyone from childhood, the observance month’s activities are designed to encourage people to rejuvenate and get going on positive measures that can impact the areas of physical, social, financial and mental wellness.
September is Healthy Aging® Month was first introduced when the baby boomers were about to turn 50. “At that time, no one wanted to talk about growing older,” Worthington says. “You know, it was that same ‘60’s attitude – ‘Don’t trust anyone over 30; hell no we won’t go.’ Today as the boomers turn 60 and 65, it’s a different story,” Worthington explains.
“We recognized early on that careful attention to the combination of physical, social, mental and financial fitness was powerful in the pursuit of a positive lifestyle and have built our Healthy Aging® programs around that concept for the government and private sector through this annual observance as well as TV specials, videos, books, printed material, our website and blogs.
“What’s new for the Healthy Aging® campaign this year is the continued growth of our print and digital Healthy Aging® Magazine, now in its fifth issue. We are not about retirement. Nor are we a ‘senior’ magazine filled with articles about depression, incontinence or organ recitals. We are about vibrant, active, 50-plus people who are taking charge of their lives, following their passion, and who are happily looking forward to what’s next in life.”